Our grandparents “won” throughout American history by making stuff faster, cheaper, and better than everybody else. Cities like Buffalo, Birmingham, and (of course) Detroit were built on manufacturing. Mass production was the backbone of America.
Then the backbone broke.
It’s cheaper now for American companies to build things across the freaking ocean, ship them back, and THEN put the pieces together. If you haven’t been living like Patrick Star, you figured out that Americans aren’t needed for every step in today’s manufacturing process.
That’s a problem for us. We still have tables to put food on. We still have parents that will get old and sick. A bunch of us have student loan debt that will cost more than the house we grew up in. Even if you adjust for inflation!
So how do we solve this problem? How do we become great?
Dan Pink’s A Whole New Mind is one of the most popular books to challenge the importance of creativity in business. If you still need convincing about the power of creativity, bookmark this post, close your browser, go buy the book from your local bookstore, call in sick to work and read it. Then come back to me. Be prepared – his argument appeals to the rational side of the brain. We are conditioned to be rational and analytical when we make decisions (he knows his audience).
Here’s a summary for those yet to be inspired – counting on the number crunching disciplines as a path to a good life won’t help make tomorrow. Solving our problems will depend heavily on creativity, inspiration, and stick-to-itiveness.
But the execution phase still stands between creativity and its customers. The creative process is a graveyard for basement startups and coffee shop brain children you never met. Buzzwordy traits like “innovation” and “entrepreneurship” are tossed at us with the precision of a Kimbo Slice haymaker. Pithy nonsense brings us closer to canvas, as we stagger about, waiting for the knockout punch.
Let’s stop waiting.
We want you to take action on your ideas. This is our opportunity to be the ringside coach who is handy with a water bottle, a sweat towel, and clotting paste. After all, we’re in the scrum too.
In the coming posts, we will share our honest stories of the creative process. We will discuss how we bring our ideas to life, the challenges we face along the way, and how we overcome those challenges.
Do we have all the answers? Of course not.
That’s the beauty of it.